📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access

← MA — Ed Markey ads · Candidate profile

MA — Ed Markey

📄 Full candidate report (PDF) Print-ready messaging profile + creative pack — full access

1,742

ads

~$675,629

est. spend

2

active now

194

creatives analyzed

Issue / topic

democracy elections 836

other 493

energy environment 260

candidate character bio 88

economy taxes 25

immigration 15

healthcare 11

foreign policy defense 6

education 3

guns 2

Framing

positive candidate 1181

contrast comparison 206

informational 183

attack opponent 110

issue advocacy 62

Emotional appeal

urgency 1200

neutral 170

anger 119

pride 79

empathy 78

hope 62

fear 34

Format

video frame 1015

photo 268

graphic text card 268

social screenshot 176

mixed 8

news screenshot 7

Top ads by score

~USD 60,000–69,999 15d live

~USD 60,000–69,999 15d live

~USD 30,000–34,999 12d live

~USD 20,000–24,999 15d live

~USD 20,000–24,999 15d live

~USD 25,000–29,999 12d live

~USD 15,000–19,999 12d live

~USD 8,000–8,999 29d live

~USD 9,000–9,999 12d live

~USD 7,000–7,999 12d live

~USD 7,000–7,999 3d live

~USD 3,500–3,999 21d live

~USD 6,000–6,999 3d live

~USD 15,000–19,999 17d live

~USD 2,500–2,999 25d live

~USD 2,500–2,999 14d live

~USD 8,000–8,999 27d live

~USD 1,500–1,999 26d live

~USD 6,000–6,999 63d live

~USD 1,500–1,999 25d live

~USD 1,500–1,999 21d live

~USD 6,000–6,999 24d live

~USD 8,000–8,999 8d live

~USD 1,000–1,499 30d live